Customer Experience (CX) Engineering in Aerospace and Defense

Dr. Lynn Phillips, Mel Hughes, and Dr. Stanton Sloane argue that aerospace-defense sector business capture teams can achieve exceptional contract win rates, surpassing 80%, by embracing their “Best Practices, Outside-In, Customer-Centric” approach.

Supported by engaging case studies from their own experiences, the authors offer practical guidance, tools, and templates to replicate these successes. Their method promises effective execution of capture processes and empowers teams to navigate 21st-century competitions with confidence.